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Why I Built Cold Start Lab

2 min read

Why I Built Cold Start Lab

After 20+ years of working with technology—starting with taking apart family computers at age 12—I've seen a pattern repeat itself: people and organizations with real technical problems struggling to find straightforward solutions without the sales pitch overhead.

The Problem with Typical Consulting

Most technical consulting follows a familiar pattern:

  • Initial contact requires navigating sales processes
  • Mandatory ongoing contracts lock you in
  • Documentation is minimal or proprietary
  • You're dependent on the consultant indefinitely
Note
This works for some situations, but it's not what everyone needs.

A Different Approach

Cold Start Lab exists to serve clients who:

  • Have clearly defined technical problems
  • Prefer straightforward communication
  • Want systems they can maintain or hand off
  • Don't need mandatory ongoing relationships

What This Means in Practice

When you work with Cold Start Lab, you get:

Direct Communication: No sales pitches. We discuss your actual problem and whether I can help.

Clean Handoffs: Every system I build is fully documented. You own it completely.

Optional Support: Ongoing care is available if you want it, but never required.

Technical Authenticity: I explain decisions in plain language and don't use AI or complexity for its own sake.

Current Reality

I'm currently running about 70 self-hosted applications in my homelab—file storage, automation tools, monitoring systems, databases, and more.

Note
This isn't theory—these are systems I maintain daily. The experience from managing my own infrastructure directly informs how I build systems for others.

Who This Serves

This approach works best for:

  • Engineers seeking guidance on specific problems
  • Local businesses with defined needs
  • Remote professionals wanting data control
  • Anyone who values transparency over marketing

What's Next

If you have a clearly defined technical problem and prefer straightforward collaboration, get in touch. Even if it's not something I do, I'm happy to point you in the right direction.